Due to the increasing demand for amusement among young people, investing in video game cities has become the latest focus of many investors. The video game city and ordinary store sales have a similar side, but due to the large policy impact of the video game city, the players are generally mainly young people, and it has its special side. This makes "how to efficiently operate the video game city" a problem that the terminal venue has been thinking hard and unsolvable.






1. Identify the essential needs of players.



The ultimate core of management is customers. The customers of the game city include casual consumers, ordinary consumers, and hardcore consumers. Different strategies are adopted for these three different consumers.



According to the membership consumption frequency report, we can see that 57.5% of the members consume once. Therefore, players who spend casually and play games have different needs. They are looking for happiness, or come here to relax after exhaustion, or It is for some unhappy things to vent their emotions. China Amusement Equipment Information Network. Therefore, after understanding these needs of customers, if you can manage and manage them from their needs, you can effectively increase the frequency of consumption. Hardcore consumers are looking for the thrill of victory in the game, or they like an interactive communication platform like the video game city, hoping to communicate with strangers. In response to this situation, the video game city can hold some events for these hardcore players, create a communication platform for players, and gather popularity.



In addition, the operator should also pay attention to analyzing the consumption time of the players, calculating the amount of consumption each time, who these players are, whether they are mostly students or social people, identify the target group, and attract them in a targeted manner. According to the positioning of these players, what kind of currency price is easier for them to accept, or let them spend the same amount of money to be able to play longer in this store, which will also attract players to a certain extent.







2. Do a good job in store management



The operation of the video game city store includes three aspects: store retail, event promotion, and channel expansion. The sales of video game city are increased from four aspects: increasing the number of customers, increasing the price of each currency, increasing players' repeated consumption, and increasing joint consumption. At the same time, membership services are opened for players who meet certain conditions, and their information is collected and managed uniformly. Members enjoy new product notifications, event notifications, salon club social circles, points gifts, training enhancements, corporate culture promotion, birthday gifts, and special events. Activities and other services, in addition, to instill the role of VIP members in customers, make them value their membership, cultivate their brand trust and adhesion to the store, and also enable non-VIP members to be attracted by privileges, join VIP, and shorten funds Withdrawal cycle.



The management of video game city stores includes image management, personnel management, site management, sales management, customer management, environmental management, equipment management, and service control. Among them, image and environmental management are the key points. The store must be clean and tidy, the environment is comfortable, and the decoration is novel and changeable, and it must be able to attract players. The service staff should have a good attitude, purchase the machines that players love and update the machines in time. It is recommended to use 5S to guide store image management, which are seiso (cleaning), seiketsu (cleaning), Seiri (organizing), seiton (reorganizing), and shitsuke (habitual). Clear the division of responsibilities for large and small events in the store, check to find and solve problems at any time, and persist in it for a long time to make it a habit.







3. Speed up the promotional activities



of the video game city. For the video game city's sales promotion, we recommend five kinds of analysis for you: products and services, customer analysis, preferential methods, publicity methods, and competitors. In addition to the novel, fun and stable quality of the game consoles, the video game city can provide additional food and beverages. In addition, it can also provide bag storage, training coaches, and comfortable seats. Among them, the discount method can use the management system to lock the player group with prepaid discounts, or buy coins to get coins, but it is best not to discount, because the price is difficult to recover after discount. At the same time, select companies with certain brand awareness and use industry alliances to do some preferential activities for mutual benefit.



Before doing promotional activities in the video game city, operators need to consider the following aspects: Do they focus on explosive activities or increase the flow of daily people? Is the promotion method based on increasing the experience or preferential treatment? Do you focus on value-added services or on real discounts? Should more players come or increase the consumption frequency of existing players? Is it based on currency price profit or based on player consumption? If there are a lot of customers suddenly, are the machines in our shop sufficient? Can the service keep up? In order to increase the stickiness of players to our store, we can establish a connection circle between players, let them form a connection with each other, increase daily activities, and often have surprises and excitement for them to attract them to pay attention to our store. At the same time, The combination of in-store and outdoor activities, or holding some influential events, makes people who have not yet entered the store start to pay attention to the store, which is conducive to establishing a good image in the hearts of players. In addition, you can also cultivate and create influential players whose loyalty to the store can drive other players to love the store to a certain extent.





4. Proper public



relations publicity The commonly used tools for store public relations are news promotion, public welfare activities, event marketing, training and education, social circles, corporate publications, etc. Some video game cities have begun to try these promotions and have achieved good results.



Public welfare activities are an aspect that some large chain video game cities want to try and have not achieved good results. Event marketing is not used much in this industry. It mainly focuses on promoting themselves for a certain thing, such as a competitor. At the time of opening, corresponding measures will be formulated in response to the possible impact on the store, so that the possible adverse effects will disappear or even turn into a favorable factor for the store. Corporate publications are also an indispensable tool for introducing customers. They are intuitive and effective. If possible, operators can consider making them.